Tea Party

Brief: How to make a popsicle series for diplom-is that's unique recognisable, and appeals to young women?

I made a collection of three popsicles, each made with an iced tea flavour. The flavour and concept is unique and new.

The brands identity use Alice in wonderland as its concept. The whimsy flavours fits with the story. And tea is a part from the book that everybody recognises. The name is specifically a chapter from Alice in wonderland. Each of the popsicles have a character from the book to represent it. I used specifically non human characters in order to make them more appealing, its also easier to recognise non-human characters.