Hey U!

Every year, Universal music UK, makes a concert for their employees to show admiration for the work they're doing. All the artists are from universal music, but you don't know who it is that shows up. To advertise this concert you can't therefore use artists.

My identity for this concert is inspired by the arts and crafts movement from the late 1800's. The arts and crafts movement is known for their intricate patterned wallpapers. I use this a base to make patterns, but instead of using flowers, I used common objects found in music. Since there's no specific genre to allude to, I decided to highlight object everyone uses to some extent. There's always a lot of cables, microphones and speakers. The vinyl is still looked at as a preferred way to listen to music, with its tactile elements. All of these object show a love for music, even when cables twists together!